As the founder of Triplicity, I’ve spent a lot of time thinking about what kind of brand I want to build, not just in terms of what it looks like, but what it stands for. And right now, there’s a conversation happening all over TikTok and beyond about fast fashion versus slow fashion. A lot of strong opinions. A lot of oversimplification. And a lot of people asking, what does slow fashion even mean anymore?
I want to talk about it, not as an expert in environmental science, but as a designer who studied at FIT, worked in fast fashion, and is now doing everything I can to build a more conscious brand, Triplicity, from the ground up.
So let’s talk about it.
Fast Fashion vs Slow Fashion: What’s the Difference?
Fast fashion is more about a business model. It’s designed to pump out new styles constantly, using the cheapest materials and labor possible. We've all heard of certain brands that release 100 new styles every week, where the goal is speed and profit, not quality. These clothes are made fast, sold fast, and often thrown away just as fast. Shein is a great example of this.
Slow fashion, on the other hand, is the exact opposite. It’s about creating fewer pieces with more intention. It means choosing fabrics that last, paying attention to fit and functionality, producing ethically, and encouraging people to rewear the clothes they own instead of cycling through trends. It’s not about being perfect or selling a certain number of garments online. It’s about being thoughtful.
Can a Clothing Brand Be Slow Fashion and Still Grow?
That’s something I’ve been asking myself lately. Because I’m not here to make three styles per year or sew dresses in my apartment and sell them one by one on Etsy. I could - and no shade to people who do that because that's amazing - but my goal is to build a real brand, something that scales, something that sells, something that can grow year after year in many different ways.
But I also don’t want to create a brand that mimics the cycle I used to work in, where speed and constant newness outweigh purpose and longevity.
And the truth is, I am starting to realize that it is absolutely possible to grow and still hold onto slow fashion values. What matters is how you grow.
Triplicity is about creating wardrobe staples you can style a hundred ways, pieces that adjust with your body, garments you want to reach for over and over again. It’s about choosing fabrics that feel good and hold up, being intentional with how many styles we launch, how many units we produce, and how we communicate with our community about how to wear, care for, and keep each piece.
Slow fashion doesn’t mean you never grow, it means you grow with purpose.
How Triplicity Fits In
Right now, I’m in the process of finalizing fabrics for my first collection. I’m asking hard questions. Recycled synthetics or natural fibers? What’s actually better for the planet and for real people’s day-to-day lives? On TikTok, people say they’ll never wear microplastics. But when I ask my friends, they all tell me they don’t want to hand wash their clothes or worry about wrinkles.
So that is where I am at right now, trying to design clothes that feel luxurious, wear effortlessly, and last for seasons, not just a moment. Every piece in Triplicity’s collection will be designed to adjust to your body. Literally. Tabs at the waist, thoughtful construction, a shape that works with you, not against you.
I'm not going to get everything perfect right off (or ever?) But I’m committed to transparency, to growth with integrity, and to making something worth investing in, both financially and emotionally. I don’t want to make more clothing just to make clothing. I want to make better clothing and I want to build a community that shares the same vibes and values.
And to me, that’s what slow fashion really means.
Xoxo,
Arianna
Founder of Triplicity
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